Failure
Failure is not an option!
I’ve heard that phrase a number of times during my career. Mostly by people imitating a manager they heard in a meeting, but still too often.
What’s remarkable is that this phrase is usually uttered at the moment that it is becoming very clear that, yes, failure seems to not just be an option, but fairly likely!
And that’s the thing. Failure is always an option. The question is, what are you going to do about it?